by Dejen Tesfagiorgis
Welcome to the ArtsApp Blog!! Here you will find weekly updates of arts news, interviews with artists, career advice, and additional resources to connect you with others in your field.
More specifically we will speak about current events in the arts community. From a company standpoint our main focus is to integrate the arts with technology. We want to help you to connect with your creatives – friends, colleagues, students, arts organizations, and the myriad of others in the arts who are apprehensive to use Twitter, RSS feeds, or even leverage social media to digitally connect with customers.
So in our infinite knowledge and blogging experience, we’ve aptly decided to make this first blog about using social media to connect with artists and the world. Here’s why:
- Future followers will expect it: The world is changing and people are connecting differently. We are now in a marketplace where people expect to find EVERYTHING online. Websites that are under 6 years old (Facebook, MySpace, Twitter, YouTube) have set a new standard of connecting with the world.
- Free Marketing: With these social networks, you as an organization can Blog about concerts, gallery openings and visiting artists on WordPress, inform prospective students about the rigors of admissions management, post music ensemble concert performances on MySpace, allow people to preview campus or your building with Flickr photos, or share a virtual tour of your facilities on YouTube. Media marketing has shifted completely through social networking, and in order to keep up you need to KEEP UP. (hint to schools: your students use these sites daily, just ask them for help).
- Everybody else is doing it: You need to go to your customers. Your next generation of artists, students, concert goers, customers and patrons have grown up expecting information immediately. Today, an arts school refusing social networks is like NAXOS only pressing vinyl records.
- People care: The world contains so much information and competition. Especially as artists, we struggle to find sources of information to feed our passions. By setting up a Facebook page, you can assure that your organization’s news gets to your followers. A facebook status update may seem trivial, but can provide that reminder to students that your school is doing its best to foster an educational and artistically supportive environment.
I hope that you’ve taken something from this post. Now go start a facebook page and make some friends!
