by Dejen Tesfagiorgis
I recently ran into a YouTube video of NYU alum musician/artist NYLE. His music video of “Let the Beat Build” is an interesting example of collaborative artistry, drawing together over 40 participants in music, film, and production. This is the type of entrepreneurship that independent artists NEED in order to stand out. No matter your genre or discipline, collaboration is king.
From NYLE’s website:
“The story behind Let the Beat Build is long and crazy. When Tha Carter III dropped [album from rapper Lil' Wayne], my friend Jo Bellino hit me up with the idea to cover the song with a live band, and do a video. That never really happened, but since I already had written the rhymes and the song was now permanently stuck in my head, I decided to do it anyway.
Over the months, the idea just snowballed. I asked my friends at 194 Recordings to join the project and together we applied for a grant help make it happen. As I was looking through the list of film students I knew, my friend Nina Reyes-Rosenberg referred me to the guys at Last-Pictures to me.”
Now go practice with somebody!
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