Category Archives: Arts Management

ASN Live – Career Insights from Industry Pros

by artsapp

Lately we’ve been keeping up with Entertainment Business Education’s ASN LIVE series (Arts Schools Network Live), a weekly internet broadcast of interviews with Arts Industry professionals.

Run by Haqq Islam, the series is just over two years old and is broadcast to Arts School Network Member schools throughout the country.

We caught up with Haqq at the NAMM Show in January, and asked him a few questions about the future of EBE:

You can check out more ASN Live at http://www.ebetv.com/, or subscribe to the Arts Schools Network Email newsletter here (see the right side of the page). ASN sends out weekly reminders on the latest broadcasts.

Under the Hood

by Dejen Tesfagiorgis

Hello World!

We’ve been busy lately, getting feedback from our beta customer administrators, students (+parents) and reviewers to enhance the scope of ArtsApp services. Some of our Beta customers 2009-2010 included (Click the name of each program below to see their ArtsApp Portal):

The list below is a peek into the features for ArtsApp v3.0 (to be released  June 2010, click here to find us on twitter and get the latest updates). Some highlights:

  1. Modified User Interface for Organizations – Beyond collecting applications and multimedia, administrators can post facebook links, twitter feeds and RSS, and display events on your BRANDED ArtsApp portal.
  2. Form Builder with Templates – Easily build and manage robust and custom forms to collect a wide array of applicant information.
  3. Letters of Recommendation – Now, easily receive letters of reference through ArtsApp.
  4. Enhanced Communication – Message (and email) applicants through ArtsApp – individually or by configurable lists.
  5. Interactive Reporting Interface – In addition to saving reports as Excel or PDF files, create more dynamic report forms.
  6. Enriched Data Integration – Already have some data somewhere else? No problem. We can serve as your stand-alone solution OR integrate with platforms like Blackboard, ROISolutions, or even your local databases!
  7. Portal-Specific Discussion Forums – Help you connect with many applicants (and parents) at the same time. Answer questions, provide updates, keep your community informed.
  8. More customized evaluation tools.
  9. And much more! Catch us on Twitter for the latest. We’ll see you on the blog soon!

Dejen

Too Close for Comfort: The Modern Concert Experience

For a variety of reason – some metaphorical, some literal – I find the experiences of air travel and concert going strangely similar. The ticket costs more than you hope to pay, the service is frightful, you are inevitably seated next to the loudest person in attendance, and following the experience, you have been (or ought to have been) completely transported. In much the same way that airlines have managed to distract its patrons from the absolutely terrifying realities of flying (the cabin wall is usually no thicker than 3 inches!), performing arts organizations have removed so much from the concert experience that most people fail to grasp the humanity and the social bonding that once defined concerts.

There are, of course, two schools of thought when it comes to the concert experience. Both of these schools happen to be the progeny of the administrators, not the public, which is good reason to dismiss both schools, or drop out I suppose. The first is that a performance of the fine arts is a hallowed and scared experience that demands absolute concentration. Lights are blacked out, seating is cramped so as to prevent snoozing, and a strict code of etiquette whereby coughs are stifled until the pause between movements. Despite the snarky way that I’ve painted this picture, I am a subscriber of this school.

The second school is perhaps more in touch with the human touchy feely side of the concert experience, which, being a Midwesterner, I instinctively avoid. As it is with nearly all pop music today, the concert experience of yester-year was a participatory experience, with the masses communing, in a way, with the music, the performers, and each other. It might be argued that this experience is what drives popularity. It is certainly easier to personally connect with an art form when it is sweating all over you and spilling beer on your backpack than when it is dispensed carefully from the other side of a velvet rope, but what is lost in that experience?

Sitting in a meeting today, a rather telling question was asked. We have a new program that will take place outside of the usual theatre in what has been termed a ‘found space’ (think Opera Under the Overpass, but with more Chiavari chairs), and without the austere surroundings, someone asked if patrons could take their wine into the performance. The discussion went very quickly from logistical to philosophical (“Is this the kind of company we want to be?”). Perhaps the dignity of some performance settings are appropriate for the kind of social exchange which wine and words tend to spark, but there is also something to be said for the last bastion of silence and attention where every flavour of a masterpiece can be experienced.

In keeping with habit, I am unable to pose a solution or even a firm position on the matter. I merely thin k it’s a worthwhile idea for discussion.

At the premiere of Mozart's Die Zauberflöte.

Visa Regulations: Straining Cultural Exchange in America

Taiwan+Visa+ApplicationAs a way to organize my thoughts for an upcoming presentation, and also for the erudition of you, the faithful readership, I’d like to discuss visa restrictions in the U.S., with a primary focus on artists.

The current process for acquiring work visas for international artists is unnecessarily long, difficult, costly of time and money, predicated largely on whim and objective decision, and carries no guarantee for success. The economic effects of receiving a rejected visa application can be devastating for both the traveling artist and the host organization. Furthermore, the application processing time line precludes the possibility of a “back-up plan” since the application process is so lengthy.

I understand the perceived need for border security and protection against defectors, but this issue not only represents a strain on cultural organizations, particularly world music organizations, who rely on talent from abroad, but also sends an extraordinarily-negative message about the American opinion of art and cultural exchange. Now, as it did during each of the previous wars in which the U.S. was involved, art needs to serve as an ambassador (think van Kliburn, Bernstein, Maya Lin).

Here are some suggestions for reform, courtesy of Americans for the Arts:

-UCIS visa application forms O and P should be updated to more accurately reflect the nature of artists’ work.

-Training of UCIS employees should be reorganized and made uniform so as to eliminate bias and objectivity where possible.

-Reduce the application turn-around time and Premium Processing fee (currently $1,000) to reduce economic risk to struggling arts organizations.

To advocate for this issue, contact your state congressman or Americans for the Arts representative.

Fiscal Responsibility and the Arts

Soprano Kelly Kaduce in the 2009 OTSL production of "Salome"

Soprano Kelly Kaduce in the 2009 OTSL production of "Salome"

Just in the nick of time, and just as has always happened, a new class of arts administrators are coming to the fore with creative solutions to their organization’s financial woes. This is not a new concept, as arts leaders have been constant observers of the duel bottom line (finances vs. artistic integrity). If they hadn’t, we’d be in a very different place today. The shiny side of the dull, recession-weary penny is that the arts are doing more with less, and are reflecting on their products, taking nothing for granted.

The Opera Theatre of St. Louis recently announced their 34th consecutive season ending with a balanced budget while still producing one of their most artistically pleasing seasons yet. Boston Lyric Opera overcame a significant deficit to balance the budget, and added productions in the process. These are, of course, the happy stories, which are unrepresentative of the larger picture. Several visual and performing arts institutions folded, and not always as a result of mismanagement.

So what makes some companies float while others flounder? No idea. But the thing that arts organizations who survive such times as these all seem to recognize is that, as the famed dramaturg John Conklin writes, “Adverse circumstances offer surprising opportunities to distinguish a Company and build more meaningful relationships with audiences, providing a strong foundation of fiscal responsibility and dedicated stakeholders exists.”

The Nutcrackers and La bohème’s that I so frequently decry are not the foundations of great art, but the crutch upon which we think we must rely. Creativity and responsible management are the true solution.

The Case for New Productions

For every art form and medium, the artist must constantly strive for progress. Even now, our Enlightened forefathers call out, “Macht Neue!” from their graves. Whether this means birthing new works, or finding ways to translate celebrated masterpieces, artists and patrons must now, more than ever, seek to enliven the progress of art.

The focal point of this discussion is, of course, the Metropolitan Opera’s opening production of Puccini’s Tosca, and the many and varied responses to it. Perhaps the most striking an cogent of these responses came from the Met’s Peter Gelb and from the NY Times columnist Anthony Tommasini, who fire a shot across the bows of opera WAGs everywhere: art moves forward, so get over it!

Especially now, as art in America is once again shunted to one side so that ‘the necessities’ can be supported, art administrators and especially patrons play a key role in calling for that which will make art relevant and vital; new works. The logistical considerations of new productions whilst the box office numbers are in the tank are numerous, but another Monet exhibition, Nutcracker, or Beethoven cycle, will do little for the arts in the long run.

If I were to have the privilege of reading a music history text a hundred years after my death, I for one would like to see more from our time than nostalgia and cautious subsistence.

The Fine Arts of Introduction and Audition

Each year as yet another class of conservatory students are unleashed upon the cultural organizations of the world, a terrifying conclusion is struck upon – there simply aren’t enough gigs. Never mind your wunderkind, mind-blowing, haven’t-seen-anything-like-this-since-Mozart talent. There are thousands more where you came from, and you and your student loans will just have to wait for the 78-year-old section violinists to die off before assuming 362nd chair of your regional orchestra’s sub list.

Check out all these volunteers

Check out all these volunteers - the Metropolitan Opera House 2007 production of 'War and Peace' used 227 Volunteers

Hyperbolic? Perhaps, but the point I’m trying to get across is that successful careers in the arts are made by more than talent. Especially in regional arts markets such as Minneapolis, Austin, Philadelphia, and to a lesser extent, Boston, aspiring professional musicians and artists have the dual benefit and curse of being able to know everyone in town- and for everyone to know them. This is where the art of the introduction and audition come into play.

For a typical artistic administrator, 99% of the bit roles, chorus spots, and spare audition opportunities (you know, the kind of gigs recent grads get) are offered on the basis of name familiarity, rumor, and hearsay. It’s hard to get a company introduction, and even harder to make a good impression when all they have is your resume, a headshot, and perhaps a recording, which won’t be listened to. For this reason, I call upon the aspiring artists of the world to think small. Especially now, when it is so hard to make a decent living in the arts, think about the ways you can present your name and your face.

Volunteer for supernumerary roles, help at the open house, accept a chorus spot even though you’ve moved on in your career, offer to help copy music! Glamorous? No. The absolute best way to gain experience and be introduced? Definitely. We are not so fortunate as our preceding generation to have graduated into a booming economy where dreams come true over night and the next promotion is just around the corner. If you don’t think you’ll be recognized for these little things, trying Google searching for “managing generation x”, and tell me if the amount of material you find doesn’t point to a certain yearning for the employees of yesteryear by the upper management Boomers.

It’s a tough proposition, but there are more people than ever working towards a career in the arts. Those of us who are too proud to role up our sleeves will quickly be out of work.

The 2009-2010 Concert Season: Weathering the Storm

by Erik Johnson

With Labor Day now past and the autumn winds returning, another season of performances and exhibitions is almost within reach. We’re all thinking a little harder about how we spend our money, but one could certainly be forgiven for thinking that this may finally be the year when the arts keep their collective head above water. After all, there is much to look forward to. Exciting new maestros take up their batons with both the Los Angeles Philharmonic and New York Philharmonic, the NEA will have a chance to flex its recently appropriated muscles, and arts managers survey a somewhat sunnier financial landscape.

I don’t mean to paint a falsely- rosy picture. At this time last year, we still had opera in Baltimore, Connecticut, and Orlando. Thousands of arts employees were still working their hearts out at museum and orchestra offices from Boston to San Francisco, oblivious to their impending dismissals. As with any recession, there comes a lot of pain and regret for which there is rarely anyone to blame. These are unavoidable truths for an industry that is routinely described with words such as ‘irrelevant’ and ‘bygone’.

It is with this mixture of what economists and pundits call ‘cautious optimism’ that art administrators and supporters are called upon once again to take up the banner for the arts. John V. Bennett, arts columnist for the Los Angeles Times, puts it quite nicely in his September 2004 article where he posits: “Today’s classical-music leadership has largely abdicated its responsibility for self-advocacy. If [the arts] want to maintain their standing in the cultural sphere, they’ll have to fight for it.”

Be advised: this battle begins in the galleries and concert halls, but it is won in homes and schools across the country. Now more than ever before, those of us who are touched by the power of fine art need to be outspoken advocates in our communities, homes, schools, and places of work. By doing so, we can ensure many happy opening nights to come. Toi Toi Toi for 09/10!

Erik Johnson serves as Artistic Associate for Boston Lyric Opera. You can find more on Erik here.

Interlochen Website

Interlochen Logo

by Dejen Tesfagiorgis

After a weekend of browsing websites and staying on top of our news, we came across the new website of the Interlochen Center for the Arts in Interlochen, Michigan.  But thanks to the internet, you do not have to go to Michigan to see their website, you can browse through your computer at home.

The thing that most impresses me about this website is Interlochen’s knowledge of its target market – young artists who have grown up with a high expectation of websites, technological integration, embedding, and feeling welcome through a website.  There was nothing wrong with their old website, but this new one totally blows me away.  Amongst other things, their new website features:

  1. AddThis Content sharing links on each news article – Helps readers share Interlochen news with friends on social networks
  2. Links to view the site in Spanish, German, French, Chinese, Japanese, and Korean (Big Props on this!)
  3. News tags to aid navigation between related topics on the site
  4. Embedded videos that visually demonstrate news and the mission of the organization
  5. A Camera that allows you to View the campus live -  Prospective students and parents can virtually tour the campus. This feature is a nice to have, but a great introduction to the environment

A few Suggestions

  1. RSS Feeds – People who use RSS want your news immediately.  An RSS (Really Simple Syndication) feed would help get your news to the people, instead of the people coming to your website for news
  2. Blog – Well at a big organization, who maintains the Blog?  Here we can see that “Megan” has done some contributing, but other than that nothing. People want to know everything about you.

The color scheme has a bit of a Twitter homepage vibe, but there is greater color contrast and visual organization on the new website.  Fantastic work, A.

Arts schools and orchestras, Take notes.

More Money for the Arts

by Dejen Tesfagiorgis

Quick post on some great news for all artists, teachers, organizations, and lovers of the humanities: The House Appropriations Subcommittee on the Interior has moved on a bill to increase National Endowment for the Arts and National Endowment for the Humanities funding to $170M each, up from $155M each for FY2009.  All’s not safe yet, the bill now goes to the Senate Appropriations Subcommittee.  Read the article here.

This is great news for arts organizations and artists who NEED TO BE ENTREPRENEURIAL in grant writing, and finding new ways to reach audiences through artistic expression.  Many of the grant opportunities that I’ve found on their website apply to:

“Nonprofit, tax-exempt 501(c)(3), U.S. organizations; units of state or local government; or federally recognized tribal communities or tribes.”

But the good news for independent artists, young artists, freelancing musicians, is the potential to partner with a non-profit organization to apply for a grant.  For example, if you are a college string quartet, you could partner with a local school district to setup a mini-concert series for elementary school students.  The school district would receive the money, but will sponsor you because the purpose of the grant is to bring your music into the school district (and they’re legally obligated to).

Great ideas stem from great people and great partnerships.  Make a phone call, find the right avenue to share your art.  Get out of your practice room and make some friends.

If you plan (or currently do) make a living as an artist, you need to know how the arts industry works.  Also, NEA has published a helpful report on Artists in the Workforce.  This might be discouraging for all artists who want to make it big, but it’s important to know what you’ll face while pursuing your passion.

Click here to view NEA’s Artists in the Workforce Study

Click here to see NEA’s January report on the importance of arts and culture in the economic stimulus

Click here to go to the National Endowment for the Humanities Website

Click here for some Guidelines on Grant Writing (From the MN coucil on Foundations)

I still remember watching tapes from the library from Bernstein’s Concerts for Young People.  Go change a life: