Category Archives: Entrepreneurship

ASN Live – Career Insights from Industry Pros

by artsapp

Lately we’ve been keeping up with Entertainment Business Education’s ASN LIVE series (Arts Schools Network Live), a weekly internet broadcast of interviews with Arts Industry professionals.

Run by Haqq Islam, the series is just over two years old and is broadcast to Arts School Network Member schools throughout the country.

We caught up with Haqq at the NAMM Show in January, and asked him a few questions about the future of EBE:

You can check out more ASN Live at http://www.ebetv.com/, or subscribe to the Arts Schools Network Email newsletter here (see the right side of the page). ASN sends out weekly reminders on the latest broadcasts.

MinneDemo Reflection

Hello Team,

A few weeks ago I presented ArtsApp at Minnedemo, a self-proclaimed Geek Show and Tell in Minneapolis.

Presenting in this environment was great, there’s a developing software community in the Twin Cities, and we’ve found lots of guidance from people at budding startups like FanChatter and Tumblon.

But the MinneDemo meetings (and MinneBar unConference in the fall, @ Best Buy HQ!!) are really an experience to give entrepreneurs and software developers the opportunity to present new ideas, converse on new topics in technology, and just hang out. Big thanks to Luke Francl for organizing these events, and shout-out to Brian (http://www.stemmlerproductions.com) for archiving and posting these moments online.

Check out the live stream archives and other awesome presentations at http://www.ustream.tv/recorded/4481971

Enjoy the YouTube embed. (Although you miss the awesome one-liner at the beginning – “How many in this audience have streamed media via the internet this week?”)

-Dejen

The Fine Arts of Introduction and Audition

Each year as yet another class of conservatory students are unleashed upon the cultural organizations of the world, a terrifying conclusion is struck upon – there simply aren’t enough gigs. Never mind your wunderkind, mind-blowing, haven’t-seen-anything-like-this-since-Mozart talent. There are thousands more where you came from, and you and your student loans will just have to wait for the 78-year-old section violinists to die off before assuming 362nd chair of your regional orchestra’s sub list.

Check out all these volunteers

Check out all these volunteers - the Metropolitan Opera House 2007 production of 'War and Peace' used 227 Volunteers

Hyperbolic? Perhaps, but the point I’m trying to get across is that successful careers in the arts are made by more than talent. Especially in regional arts markets such as Minneapolis, Austin, Philadelphia, and to a lesser extent, Boston, aspiring professional musicians and artists have the dual benefit and curse of being able to know everyone in town- and for everyone to know them. This is where the art of the introduction and audition come into play.

For a typical artistic administrator, 99% of the bit roles, chorus spots, and spare audition opportunities (you know, the kind of gigs recent grads get) are offered on the basis of name familiarity, rumor, and hearsay. It’s hard to get a company introduction, and even harder to make a good impression when all they have is your resume, a headshot, and perhaps a recording, which won’t be listened to. For this reason, I call upon the aspiring artists of the world to think small. Especially now, when it is so hard to make a decent living in the arts, think about the ways you can present your name and your face.

Volunteer for supernumerary roles, help at the open house, accept a chorus spot even though you’ve moved on in your career, offer to help copy music! Glamorous? No. The absolute best way to gain experience and be introduced? Definitely. We are not so fortunate as our preceding generation to have graduated into a booming economy where dreams come true over night and the next promotion is just around the corner. If you don’t think you’ll be recognized for these little things, trying Google searching for “managing generation x”, and tell me if the amount of material you find doesn’t point to a certain yearning for the employees of yesteryear by the upper management Boomers.

It’s a tough proposition, but there are more people than ever working towards a career in the arts. Those of us who are too proud to role up our sleeves will quickly be out of work.

Artists in the Workforce

by Dejen Tesfagiorgis

I was browsing the National Endowment for the Arts News Archives, and I happened to find an interesting article about their Picture 26Artists in the Workforce Survey. People considering (or already in) a career in the Arts Click Here to go to the article.

From the report:

The Artist’s in the Workforce Study uses United States census occupation data to analyze artists’ demographic and employment patterns. It represents the first comprehensive look at the nation’s working artists in the new century.

If you look on the right hand side of the article you’ll see links to download the 8 page summary, or the 151 page full report.  Here are some sweet nothing facts as of the research release date (June 22, 2008):

  1. 1.4% of the US Labor Force, ~2M American workers, describe an artist occupation as their primary job
  2. An additional 300,000  Americans have secondary artist employment
  3. More than 20% of American artists live in LA, Chicago, New York, Washington D.C., or Boston
  4. Artists are 3.5 times more likely than other workers to be self-employed.

Read and enjoy!

Student’s Guide to Gigging – Oberlin’s Gig Referral Service

by Dejen Tesfagiorgis

More internet browsing, more resource discovery. This weekend I was looking at the Oberlin Conservatory of Music website and found a great beginner’s resource to gigging and freelancing. Click Here to view the page yourself.

In a snapshot, Oberlin’s Gig Referral Service offers the following:

  1. Procedures to join the Oberlin Referral Service (Oberlin students only)
  2. A Musician’s Guide to freelancing
  3. Faculty Referral Form
  4. Sample Contract
  5. Links for Clients to assess, hire, and evaluate Oberlin musicians.

I’m an advocate for schools and organizations providing these resources for students. Anybody who wants to freelance should have a look at these documents as a good starting point.

The area to caution is when an artist expects opportunities to just fall in his lap. Meeting and collaborating with other artists is as important as studying your craft. I would say that Networking with new people and artists is a CRUCIAL element of being a professional artist that is missing from Oberlin’s “Guide to Successful Gigs.” Without entrepreneurship, the arts cannot survive.

The links above are a good place to start, but as a beginner getting gigs and performing is a matter of letting people know what kind of art you create, not a matter of waiting for someone to book work for you.

That being said, Oberlin has a fantastic website. Lots of news, RSS Feeds, and a great snapshot of what this school has to offer. I especially like the designation of “Practice Rooms With Windows (150).

Twitter feeds and student stories also help prospective students get into the culture behind the institution. Oberlin is on point about hosting AND INFORMING PEOPLE of events on campus. Also, embedded videos on teacher bio pages give a visual representation of teaching methods and theories behind selected instructors.  Oberlin tuition isn’t cheap (~$50,000/year sticker price) but the school is surely making an effort to connect with young artists before they even step on campus.

Regardless, Oberlin’s ability to tell their story and integrate with social media on their website serves as another model for arts organizations to emulate.

MN Cup Semi-Finalists

by Dejen Tesfagiorgis
The Minnesota Cup was launched in 2005

The Minnesota Cup was launched in 2005

It’s been an exciting two weeks for us as we roll out our next designs and version of our software.  We’ve been doing lots of testing and networking with new music schools, composers, artists, and entrepreneurs. We’ll show you more soon.
Part of our core value is to encourage entrepreneurship in arts communities.  More specifically, encourage approaching all vocations with the same PASSION as we’ve felt as artists, and encourage others to find meaning through creative expression.  French novelist and playright Honore de Balzac pu it best:
Passion is universal humanity. Without it religion, history, romance and art would be useless.
Something we’ve been very passionate about is building a network and entrepreneurial community. Our latest news is that ArtsApp has been named a semi-finalist in the 2009 Minnesota Cup Entrepreneurship Competition.  We are fortunate to be amongst 49 companies selected out of a pool of 1,000+ aspiring entrepreneurs. The mission of the MN Cup is:

To seek out, support, celebrate and promote Minnesota’s newest and most innovative business ideas through an annual, statewide contest that connects Minnesota entrepreneurs with our state’s leading business leaders, investors and the University of Minnesota.

We’ll keep you updated as we continue the through the competition, the next round ends on July 24. For more information on the MN Cup, check out their website here.

Thank you for your support!

More Money for the Arts

by Dejen Tesfagiorgis

Quick post on some great news for all artists, teachers, organizations, and lovers of the humanities: The House Appropriations Subcommittee on the Interior has moved on a bill to increase National Endowment for the Arts and National Endowment for the Humanities funding to $170M each, up from $155M each for FY2009.  All’s not safe yet, the bill now goes to the Senate Appropriations Subcommittee.  Read the article here.

This is great news for arts organizations and artists who NEED TO BE ENTREPRENEURIAL in grant writing, and finding new ways to reach audiences through artistic expression.  Many of the grant opportunities that I’ve found on their website apply to:

“Nonprofit, tax-exempt 501(c)(3), U.S. organizations; units of state or local government; or federally recognized tribal communities or tribes.”

But the good news for independent artists, young artists, freelancing musicians, is the potential to partner with a non-profit organization to apply for a grant.  For example, if you are a college string quartet, you could partner with a local school district to setup a mini-concert series for elementary school students.  The school district would receive the money, but will sponsor you because the purpose of the grant is to bring your music into the school district (and they’re legally obligated to).

Great ideas stem from great people and great partnerships.  Make a phone call, find the right avenue to share your art.  Get out of your practice room and make some friends.

If you plan (or currently do) make a living as an artist, you need to know how the arts industry works.  Also, NEA has published a helpful report on Artists in the Workforce.  This might be discouraging for all artists who want to make it big, but it’s important to know what you’ll face while pursuing your passion.

Click here to view NEA’s Artists in the Workforce Study

Click here to see NEA’s January report on the importance of arts and culture in the economic stimulus

Click here to go to the National Endowment for the Humanities Website

Click here for some Guidelines on Grant Writing (From the MN coucil on Foundations)

I still remember watching tapes from the library from Bernstein’s Concerts for Young People.  Go change a life:

SF Opera = Awesome Marketing Initiative

By Dejen Tesfagiorgis

I have to applaud the San Francisco Opera for its long running Opera in the Park series.  Although this is my first year hearing/reading about the broadcast, SF Opera has held this annual FREE concert in Golden Gate Park since 1972.

This is a perfect example of innovative and integrative marketing; effectively seeking new listeners and followers instead of relying on traditional methods of reaching an audience (postal mailings, word of mouth, reputation, website only).  Read the Full Article here

After reading this news on several arts websites and seeing the full article in the SF Chronicle, I decided to take a look at the SF Opera’s additional online marketing efforts. The results were as great as I would expect.  This opera house near Silicon Valley Opera has recognized and capitalized on the tech trends.

Have a look at the additional leverage of social media used to grow their fan base (and maybe even add them as your friend!!).  You have to give a little to get a little, and the SF Opera is definitely putting forth its best efforts to reach new listeners:

SF Opera on Facebook

SF Opera on MySpace

SF Opera on YouTube

SF Opera on Vimeo (Behind the scenes)

SF Opera Podcasts

However, I would suggest that the SF Opera Webmaster push you Bravo! Club more, maintain an opera Blog, and make the links to social networks more obvious from the SF Opera homepage. I was navigating the site for 5 minutes trying to find links to these social networks in ONE CONVENIENT LOCATION before deciding to search each site individually.  Also, social network links on your Contact Us page would be awesome.

All arts sites should have a look at AMERICANS FOR THE ARTS http://blog.artsusa.org/, on the right hand they display their convenient array of social networks.

Fans don’t have time to read and open mail, we demand information conveniently and immediately.  Artists are the best listeners, so listen to your fans and connect with them as they connect with each other.  How is your website?

Here’s a small video clip from YouTube of the ~27,000 some listeners in attendance June 5

The Beauty of Collaboration

by Dejen Tesfagiorgis

I recently ran into a YouTube video of NYU alum musician/artist NYLE.  His music video of “Let the Beat Build” is an interesting example of collaborative artistry, drawing together over 40 participants in music, film, and production.  This is the type of entrepreneurship that independent artists NEED in order to stand out.  No matter your genre or discipline, collaboration is king.

From NYLE’s website:

The story behind Let the Beat Build is long and crazy. When Tha Carter III dropped [album from rapper Lil' Wayne], my friend Jo Bellino hit me up with the idea to cover the song with a live band, and do a video. That never really happened, but since I already had written the rhymes and the song was now permanently stuck in my head, I decided to do it anyway.

Over the months, the idea just snowballed. I asked my friends at 194 Recordings to join the project and together we applied for a grant help make it happen. As I was looking through the list of film students I knew, my friend Nina Reyes-Rosenberg referred me to the guys at Last-Pictures to me.”

Now go practice with somebody!